Starbucks and The Container Store are examples of digitally integrated organizations (DIOs).

Integrated Marketing Communication
Starbucks and The Container Store are examples of digitally integrated organizations (DIOs).
1. Discuss and contrast each company’s integrated marketing communications (IMC). That is, how has each company integrated digital media into their marketing strategy?
2. Discuss if there is anything else each company can do to further take advantage of digital marketing tools.
3. State if you think Starbucks and The Container Store do a good job integrating their media tools overall. Explain your responses.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37–46.
Završnik, B., & Jerman, D. (2011). Measuring integrated marketing communication. Scientific Annals of the ‘Alexandru Ioan Cuza’ University of Iasi: Economic Sciences Series, 351–361.
Naeem, B., Bilal, M., & Naz, U. (2013). Integrated marketing communication: A review paper. Interdisciplinary Journal of Contemporary Research in Business, 5(5), 124–133.
Discussion 2
Global Marketing and Culture
Discuss the role culture plays in the development of global marketing plans.
1. Explain the cultural considerations that need to be taken into account in the development of global marketing plans.
2. What adjustments does a company have to make to their marketing strategy to accommodate a global market?
3. What are the key cultural drivers that challenge marketers when marketing globally? Give examples to support your argument.
Darley, W. K., Luethge, D. J., & Blankson, C. (2013). Culture and international marketing: A sub-Saharan African context. Journal of Global Marketing, 26(4), 188–202.
Kaur, P., Pathak, A., & Kaur, K. (2015). E-marketing- A global perspective. International Journal of Engineering Research and Applications, 5(2), 116–124.
Kolk, A. (2014). Linking subsistence activities to global marketing systems: The role of institutions. Journal of Macromarketing, 34(2), 186–198.
Nezakati, H., & Akhoundi, M. (2013). Globalization and consumer behavior: Global marketing strategies implication-homogeneity and heterogeneity (preliminary study). Journal of Social and Development Sciences, 4(1), 1–5.