The first question addresses Learning Outcomes 1 and 2:
- LO1: Analyse the different types of demand for conference facilities
- LO2: Evaluate supply trends in a local, national and global context
You are to present a written report of approximately 3000 words, as follows:
- Investigate and appraise the size and nature of the global business event industry, and explain the position of your chosen city within that global context
- Evaluate the business events industry’s key supply and demand issues within your chosen city, in relation to current trends.
- On the basis of the above findings debate the way forward for the city, and make recommendations for how the city can build its reputation as a business event destination.