ASSIGNMENT REQUIREMENTS: As a consultant, you must produce a report outlining an international market expansion for Webster Inc. that includes three key recommendations: Suggest a global market (only one country) that the company should enter Provide a strategic approach that explains how the company should enter and compete in the country of your choice (e.g, the global market) Specify the services that Webster should use from either or both the Canadian Federal and Provincial governments that would assist in carrying out your recommendations, Multiple reasons must be provided to support your recommended actions identified above. Some important areas to cover in your supporting rationale include: What is the trading relationship and outlook between Canada and your recommended country for international expansion? What is the likely target use for the composite wood-lumber in the recommended country? What are the benefits and disadvantages of your recommended entry strategy, considering the level of risk, investment, and return? What factors in the business environment of your recommended country could possibly help or hinder the company, based on your recommended strategy? How might Webster address these factors by utilizing the positive factors and minimizing or eliminating the negative factors? Which government services are most suited to help and fit your recommended strategy and why you have recommended them?
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